A2O Entertainment is the entertainment company behind A2O LITE, A2O SOUL and A2O MAY. The company was publicly unveiled in October 2024 through its A2O Rookies project, under the production direction of Lee Soo-man, the founder of SM Entertainment.
Alpha to Omega
The name A2O stands for Alpha to Omega. On its official website, the company describes an approach spanning artist discovery, training, music production and fan participation. Its Zalpha Pop concept refers to Generation Z and Generation Alpha, while Play2Create describes its proposed participatory culture for fans and creators.
Artists and the 2026 launch
The official roster includes the girl groups A2O MAY and A2O LITE and the boy group A2O SOUL. A2O LITE and A2O SOUL held a joint debut showcase at KINTEX on October 12, 2026, followed by the digital release of NEON and SUPERSTAR respectively on October 13.
Operations
The official website lists A2O Entertainment Korea at 12, Dosan-daero 81-gil, Gangnam-gu, Seoul. The company also operates through A2O Entertainment Japan, which issued the October 16 debut announcement. The Seoul address is also listed for the company’s artist audition and training activities.