Tag: Jinro

BTS V becomes first Korean male star with 75M Instagram followers, and one detail proves his solo star power

BTS member V has become the first Korean male celebrity to hit 75 million Instagram followers as of early July 2026. His record setting account now fuels high impact fashion moments and a new global JINRO campaign.

5 days ago Kio Lysander-West

BTS

BTS V just became Jinro’s first global ambassador, and the impact on Korean soju in the US could be bigger than it seems

Jinro has tapped BTS’s V as its first ever global ambassador, pairing K-pop star power with the world’s top selling soju brand. The partnership aims to push Korean soju further into everyday culture for fans in the US and worldwide.

7 days ago Kio Lysander-West