BABYMONSTER is turning up the heat for summer with new I LIKE IT MV teaser photos that put Pharita, Chiquita, and Ruka front and center. The fresh images arrive just days before the music video drops on July 6 at midnight KST.
For fans who have gotten used to the group’s fierce girl crush streak, this set of BABYMONSTER I LIKE IT MV teaser photos signals a softer, brighter shift. With one trio of members highlighted together, many are watching closely to see how this “visual unit” will shape the upcoming video.
New ‘I LIKE IT’ MV Teaser Photos Spotlight Pharita, Chiquita and Ruka
The latest image set focuses on Pharita, Chiquita, and Ruka, completing a two step rollout that first featured Ahyeon, Rora, and Asa. The trio’s teasers lean into a lovely, summery mood, matching the bright concept already teased for the full I LIKE IT music video.
In the official MV poster, a white yacht sits on clear blue water with playful wave and heart motifs, hinting at romance and freedom. I LIKE IT, the third track and B side on mini album CHOOM, is described by YG Entertainment as a dance song built around a country style guitar riff and lyrics about the “innocent excitement of young love.”
- June 29 KST: MV announcement poster with yacht concept
- June 30 KST: Visual photos for Ahyeon, Rora, Asa
- July 1 KST: Visual photos for Chiquita, Ruka, Pharita
- July 2 KST: MV teaser video with first scene previews
- July 6, 0:00 KST (July 5, 11 a.m. ET / 8 a.m. PT): Full MV release
A Softer ‘I LIKE IT’ Concept For BABYMONSTER
The MV teaser builds on what the photos promise. Scenes switch between a foam covered gas station filled with soap bubbles and a yacht cruising over a vivid blue sea, with the members styled in denim, white tops, and airy dresses that underline a cool, refreshing summer mood.
YG describes I LIKE IT as a summer song filmed entirely on location and as showing a “different charm” from SUGAR HONEY ICE TEA. Where recent tracks like CHOOM and SUGAR HONEY ICE TEA leaned hard into intense, girl crush charisma, Pharita, Chiquita, and Ruka’s teasers highlight a softer allure that feels more relaxed and romantic.
On community sites, one fan even labeled the teaser a “Love In My Heart summer version,” pointing to the bright color palette and outdoor settings. The way Pharita, Chiquita, and Ruka are grouped has fans reading them as a visual focused trio within this rollout, though there is no official sub unit announced for the MV.
How ‘I LIKE IT’ Fits The CHOOM Era And World Tour
I LIKE IT sits at the heart of the CHOOM era, which began with the mini album’s release on May 4, 2026. The song was performed for the first time at the opening dates of the 2026 to 2027 WORLD TOUR ‘CHOOM’ at Jamsil Indoor Stadium in Seoul, giving concertgoers an early taste of its light, flirty energy.
The tour will span 29 shows in 18 cities across five continents, including first ever stops in Oceania, Europe, and South America. As the I LIKE IT MV lands mid tour, it is poised to become a signature summer moment in the setlist, with US fans able to stream the video on July 5 morning while they wait for BABYMONSTER to reach their city.