When Hyeri, BLACKPINK‘s Jisoo and Jung Ho-yeon quietly slipped away to Muju in late June, it looked like a simple friends trip. Then their Instagram photo dumps landed, and the Hyeri Jisoo Jung Hoyeon Muju trip suddenly turned this low key mountain county into Korea’s newest summer obsession.
Set against green valleys, bare faces and matching plaid shirts, the getaway feels worlds away from glossy brand schedules. It also arrives just weeks after Hyeri was named the eighth Next Actor of the 14th Muju Film Festival, tying her career spotlight to the exact town K pop and K drama fans are suddenly adding to their wish lists.
The Friendship Trip Everyone Is Talking About
On June 24, Jisoo shared a Muju photo set showing herself, Hyeri and Jung Ho-yeon hiking, eating and laughing together, with one candid shot of Hyeri napping in the car. Hyeri followed on June 25 with her own post, captioned “our perfect first trip” and confirming that this was the trio’s first official getaway as a group.
The mood is the opposite of luxury flex. In Muju’s forests and at local tables, the three appear in simple plaid shirts, minimal makeup and sneakers, marking Jung Ho-yeon’s June 23 birthday with an easy, offline energy that fans often describe as healing.
The trio are already known as close friends in Korean entertainment. Hyeri has shared that she, Jisoo and Jung Ho-yeon met through Pilates classes and keep a group chat called “Pilateez,” and now that private bond has literally put Muju, a county in North Jeolla Province, on the global travel map.
Muju Spots From The Hyeri Jisoo Jung Hoyeon Trip
Fans who want to follow their route can actually track several locations straight from the photos. One image shows the three driving past the gate of the Muju Gucheondong Special Tourist Zone, the entrance to a 30 kilometer valley along Deogyusan National Park filled with dense forest, rocky pools and waterfalls where fireflies appear in early summer. Key Muju spots tied to the Hyeri Jisoo Jung Hoyeon Muju trip include:
- Anguksa, a lakeside temple on Jeoksangsan where Hyeri and Jisoo traded photos.
- Sandeurae, near Deogyusan Resort, famous for neungi mushroom hot pot and local side dishes.
- The Muju Gucheondong Valley area, which connects to Muju Resort trails and gondola views.
Hyeri’s Next Actor Era Meets Summer Travel
Hyeri’s Muju moment is not random. Earlier in June, she spent two nights and three days in the county as the eighth Next Actor of the 14th Muju Film Festival, with screenings of her work, outdoor talks, a self directed trailer and a special exhibition titled Actually, Lee Hye ri Hasn’t Even Started Yet.
The Next Actor program has previously highlighted actors like Park Jung min and Jeon Yeo bin, so Hyeri’s turn ties her current career story directly to Muju. With her, BLACKPINK’s Jisoo and Jung Ho yeon now framing the town as a soft, nature first escape, Muju has quietly become a realistic add on for K pop and K drama fans planning their next Korea trip.