BTS’ Jungkook steps into full diamond era as Graff’s global ambassador, with new July 2026 campaign shots built for extreme close-ups. ARMY is zooming in on every chain, ring, and edited detail.
Jinro has tapped BTS’s V as its first ever global ambassador, pairing K-pop star power with the world’s top selling soju brand. The partnership aims to push Korean soju further into everyday culture for fans in the US and worldwide.
IU and Park Bo Gum have been named Korea’s 2026 representative advertising models after a MAD STARS industry survey of ad professionals. Their three year streak and first time win show how much brands value a clean, trusted image.
Jungkook’s Jung Kook for Calvin Klein CKJK capsule has sold out across global sites and pop ups, with some pieces disappearing in minutes. PVH now calls it Calvin Klein’s biggest collaboration ever, powered by ARMY demand and a dark biker aesthetic.
At a July 2 Seoul hearing, ADOR explained why it sued only former NewJeans member Danielle Marsh, citing a secret AAO contract and independent activities. Her lawyers argue she is being unfairly singled out as regulators review her complaint about unequal treatment.
Jung Ho-yeon closes Louis Vuitton’s Spirit of Travel trilogy in Destiny is a Journey with Na Hong-jin. At the same time, she makes her Cannes film debut in his thriller Hope.
Nike and SKIMS tap BLACKPINK’s LISA to front the NikeSKIMS Spring 2026 collection, launching February 5. How does this ballet-inspired system of dress rework performance wear?
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