Netflix survival hit Squid Game turned Korean model turned actor Jung Ho-yeon into a global name. Now she closes the story in a very different universe, starring in Destiny is a Journey, the new Jung Ho-yeon Louis Vuitton film that completes the brand’s Spirit of Travel trilogy.
Directed by acclaimed filmmaker Na Hong-jin, the short film arrives as Jung also makes her feature debut in his thriller Hope, which screened in Competition at the Cannes Film Festival in May 2026. It is a rare luxury and cinema crossover that could define her next career phase.
Inside Jung Ho-yeon’s Louis Vuitton film trilogy finale
Louis Vuitton released Destiny is a Journey as the third and final chapter of its Spirit of Travel film series, created for the 130th anniversary of the house’s Monogram. As a Louis Vuitton house ambassador, Jung plays a lone traveler crossing still snowfields and dense forest toward an unknown world.
The film expresses the curiosity and sense of adventure behind the brand’s art of travel philosophy, which dates back to 1854. Na, known for The Chaser and The Wailing, brings tight pacing and atmospheric sound design that make the campaign feel more like a moody short movie than a typical luxury clip.
Across three episodes, the series looks at travel from different angles:
- Everyday is a Journey with Jun Ji-hyun and Gong Yoo, focused on daily movement.
- Change is a Journey starring Shin Min-a, centered on inner shifts.
- Destiny is a Journey with Jung Ho-yeon, about discovery in unfamiliar places.
From Squid Game to Cannes with Na Hong-jin’s Hope
At the same time, Jung steps into full-length cinema through Na’s feature Hope, his first film selected in Competition at the Cannes Film Festival. She plays Sung-ae, a young police recruit in the port town of Hope Harbor, forced to confront a strange evil spreading through the community.
Hope screened in May 2026 and was warmly received by the Cannes audience. On May 17, Jung walked the festival’s red carpet for the first time in a strappy Louis Vuitton gown covered in shimmering sequin flowers, paired with long earrings that kept the look fresh and sharp against the flashbulbs.
How Jung Ho-yeon and Louis Vuitton are shaping her next chapter
This Cannes turn builds on a long relationship between Jung and Louis Vuitton. Back in May 2022 she attended the Met Gala in New York in a suede Louis Vuitton dress, and every step since has pulled her deeper into the house’s visual world.
For fans who first met her running for her life in Squid Game, this luxury and cinema crossover reframes Jung as both a high fashion face and a serious screen actor. Working with the same director on the Spirit of Travel finale and on a Cannes competition thriller links her branded image to auteur cinema.
As Louis Vuitton shares Destiny is a Journey across its official platforms, viewers can watch how Jung’s snowy walk into the unknown mirrors her own move into festival films and global campaigns. The next chapter will be less about where she came from and more about which unfamiliar world she decides to explore on screen.