TWICE is wrapping their record-setting This Is For era with a final summer blowout in Seoul. Ahead of three sold-out finale concerts at KSPO Dome from July 10 to 12, the group has opened a TWICE LOVELYS pop-up store as an in-person celebration with ONCE.
As TWICE’s sixth This Is For world tour reaches its last stop, the Seoul events double as a thank you to fans who followed 81 shows across 44 cities. The pop-up runs through July 12 at Plat1399 Studio in Gangdong District, giving ONCE one final chance to live inside this era.
TWICE’s ‘This Is For’ Era Ends in Seoul
Launching in July 2025 at Inspire Arena in Incheon, the This Is For world tour carried TWICE across Asia, Europe, North America, and Oceania. It is their largest run yet and officially ends on July 12 at KSPO Dome, where the Seoul encore closes the chapter for group and fandom.
Along the way the tour has rewritten records. The North American leg drew about 550,000 fans, a new high for a K-pop girl group in the region. TWICE also became the first foreign act to headline Japan National Stadium, performing for a combined audience of 240,000 across three shows.
Inside TWICE’s ‘This Is For’ World Tour Finale Seoul Pop-Up
In Seoul, that scale is being turned into a physical playground for ONCE. The TWICE LOVELYS pop-up at Plat1399 Studio, open through July 12, is staged like a bright yacht inspired summer set, with marine decorations and seasonal props, while the group’s official characters and tour visuals fill each corner for photos.
Inside, the first floor functions as an official merch zone, and the second floor turns into exhibition and hands on experience areas built around the tour. Highlights of the TWICE This Is For world tour finale Seoul pop up include:
- “TALK THAT TALK: LYRIC QUIZ” where getting seven questions right earns a TWICE LOVELYS postcard.
- “COLOR YOUR TWICE LOVELYS” stations that let visitors customize character art and collect event stamps.
- Stamp missions using the message wall and social posts that lead to a guaranteed scratch off prize after five stamps, plus a free TWICE LOVELYS character fan for every visitor.
Previous This Is For pop-ups, including one in Paris in May 2026, have trained fans to expect tour spaces full of exclusive merch. Seoul’s version adds a farewell mood that only a finale city can carry.
What ONCE Can Expect From the Final Summer Send-Off
Inside KSPO Dome, the This Is For finale uses the same 360 degree production that has defined the tour. TWICE worked with creative studio Moment Factory and show director Mukhtar O.S. Mukhtar to design a stage that surrounds the audience, creating the kind of lightstick ocean critics have highlighted across earlier stops.
For ONCE who saw those shows in North America or followed the run online, the Seoul encore feels more like a curtain call than a regular tour date. Together, the summer pop-up and three sold-out nights are set to close the This Is For chapter for fans worldwide.