BTS are turning London into a weeklong playground as BTS THE CITY ‘ARIRANG’ LONDON rolls out around their BTS WORLD TOUR ARIRANG shows at Tottenham Hotspur Stadium on July 6 and 7, 2026. Official pop ups, exhibitions and landmark light ups will keep ARMY in tour mode long before and after the concerts.
It is the first full European stop for the group’s large scale The City project, which has already taken over Seoul, Las Vegas and Busan. With so many timed events stacked around those two Tottenham nights, fans flying in from the United States are already trying to plan every hour.
BTS The City Arirang London 2026: dates and how it works
Created by BigHit Music, The City is a citywide cultural program that shadows BTS tour dates, turning landmarks, galleries and stores into one connected experience tied to the new Arirang album. In London, the main BTS The City Arirang London 2026 schedule runs July 4 to 10, wrapped around the July 6 and 7 stadium shows.
The action actually starts even earlier. The official BTS POP-UP : ARIRANG IN LONDON opens at Future Stores on Oxford Street on June 26 and runs through July 12, giving fans extra time before or after the core dates to grab era specific merch and photo moments.
Most programs are open to anyone, not just concert ticket holders, though several use free advance reservations and timed entry. The London edition builds on a format first launched in Las Vegas in 2022, now remixed in Arirang red for a city that BTS first conquered at Wembley in 2019.
Landmarks, pop ups and the must hit ARMY hubs
On July 6 the London Eye will glow in Arirang red beside an Arirang logo boat on the nearby River Thames, all part of an official stamp rally linking eight key locations.
From July 8 to 10, Outernet London near Tottenham Court Road becomes the main ARMY hub. Giant LED screens play immersive Arirang visuals while the ARMY “MADANG” zone offers interactive photo setups, limited merchandise and branded activations, including a Samsung Galaxy Experience booth and a Korea tourism pop up.
Down the road at the Korean Cultural Centre UK, BTS THE CITY ARIRANG LONDON in KCCUK runs July 4 to 10. A short Connect Lounge program on July 4 and 5 screens music videos and special content, and the Iconic Looks exhibition displays outfits from the group’s Love Yourself: Speak Yourself and 2019 Wembley performances by reservation only.
How to plan your BTS London days around the shows
For anyone landing early, July 4 and 5 are ideal for KCCUK and for exploring the many official BTS THE CITY restaurant partners running special menus across London from July 4 to 10. None of these require a stadium ticket, only time and, in some cases, reservations.
On July 6 and 7, mornings are best for a quick Oxford Street pop up visit or stamp rally stop before traveling to Tottenham Hotspur Stadium. While concert goers focus on the show, fans without tickets can gather along the Thames to watch the London Eye light up on the first night.