BTS “Butter” 1.1 billion YouTube views is now official: the music video for the group’s bright 2021 pop smash passed the milestone on July 27, 2026. Big Hit Music confirmed that Butter is BTS’s seventh video to cross the billion-view threshold.
More than five years after its release, the visual is still a familiar replay for ARMY and casual pop listeners alike. The number is huge, but the more interesting question is why this particular summer-era BTS music video continues to feel so easy to revisit.
BTS “Butter” reaches 1.1 billion views
Butter joins Dynamite, DNA, FAKE LOVE, IDOL, Boy With Luv, and MIC Drop in BTS’s billion-view YouTube club. That catalog depth makes the new milestone feel bigger than a single viral moment, showing the lasting reach of the group’s visual eras.
Released in May 2021 as BTS’s second English-language single, Butter was built around an addictive dance-pop sound with crisp synthesizers and a slick bass-led groove. It also became a major U.S. pop breakthrough, debuting at No. 1 on the Billboard Hot 100 and spending 10 nonconsecutive weeks at the summit.
The video arrived with blockbuster-scale momentum. Its premiere drew 3.9 million concurrent viewers, and the visual collected 108.2 million views in its first 24 hours, setting YouTube records at the time.
Why the BTS “Butter” video still replays
There is no single metric that explains every replay, but Butter has an unusually direct formula. The song is compact, energetic, and English-language, with a hook designed to land quickly without asking listeners to decode a bigger storyline.
The BTS music video also moves fast visually. It opens in sharp black and white, then bursts into color as the members shift through polished suits, sporty looks, a gym setting, an elevator sequence, and a brightly lit stage performance.
That constant change gives the choreography room to stay front and center. The video balances tight group formations with member-focused moments, so it works both as a performance clip and as a fashion-forward snapshot of BTS’s 2021 summer era.
What the milestone means for BTS on YouTube
Butter reaching 1.1 billion views adds another layer to BTS’s already formidable YouTube legacy. It is especially notable because the video did not depend on a new release cycle to stay visible, instead continuing its climb years after its record-setting launch.
For U.S. fans, the milestone also brings back an era when BTS were expanding their mainstream pop footprint while keeping their performance identity intact. Butter had the radio-friendly confidence of a summer anthem, but its video still delivered the precise choreography and visual switches K-pop audiences expect.
With seven BTS music videos now above a billion views, the next watch is not whether Butter remains part of the conversation. It is which chapter of the group’s deep visual catalog will be next to cross that line.