BLACKPINK’s DDU-DU DDU-DU has crossed 2.4 billion views on YouTube, becoming the first music video by a K-pop group to reach the mark. The milestone, reached on July 25, 2026, gives the 2018 anthem a new place in K-pop history.
For BLINKs, this is not simply a catalog update. More than eight years after its release, DDU-DU DDU-DU remains BLACKPINK’s most-watched official music video, proving that the song’s bold visual world and instantly recognizable performance identity still carry enormous global weight.
BLACKPINK’s 2.4 Billion YouTube Record
The official DDU-DU DDU-DU music video is now the first by any K-pop group to pass 2.4 billion YouTube views. The distinction is especially significant because it applies to all K-pop groups, not only girl groups.
PSY’s Gangnam Style is the only other K-pop music video reported to have moved beyond the same threshold. BLACKPINK’s achievement places one of the defining videos of the late 2010s alongside a landmark that helped introduce Korean pop to a massive worldwide audience.
The record also arrives long after the initial release cycle, giving the number a different kind of impact. It reflects sustained global viewing for a video that has remained a core part of BLACKPINK’s YouTube legacy rather than a short-lived viral moment.
How DDU-DU DDU-DU Built Its Legacy
DDU-DU DDU-DU was released on June 15, 2018, as the lead single from BLACKPINK’s Square Up EP. It reached 2.4 billion views roughly eight years, one month, and nine days later, a remarkably long runway for a K-pop group music video.
The song arrived with a forceful hip-hop sound, elaborate visuals, and its signature shooting choreography. Those elements helped make the video a major global moment for the quartet, while its sleek, high-impact imagery gave fans a visual era that remains easy to recognize.
Its original U.S. chart performance also showed the scale of BLACKPINK’s breakthrough. DDU-DU DDU-DU debuted at No. 55 on the Billboard Hot 100, while Square Up debuted at No. 40 on the Billboard 200, placing the group firmly in the American K-pop conversation.
Where BLACKPINK’s YouTube History Stands
DDU-DU DDU-DU remains BLACKPINK’s biggest YouTube music video by a clear margin. Kill This Love, Boombayah, and As If It’s Your Last are the closest official music videos behind it, with each having reached major view milestones of its own.
That catalog depth matters. BLACKPINK now has multiple videos at or above 1.5 billion views, but DDU-DU DDU-DU is the title that has carried the group into a record category no other K-pop group has reached.
As the YouTube count keeps moving, the next question is how far BLACKPINK’s defining 2018 anthem can extend a milestone that already stands apart in K-pop group history.