HYBE new girl group TUIDE is officially coming, and the rookie lineup is already one of the most talked-about debuts of 2026. The seven member team will launch under HYBE’s brand new girl group label ABD in the second half of the year.
Between the meaning behind their name, a secretive Instagram strategy, and a member who is TWICE Jihyo’s younger sister, TUIDE is arriving with built in curiosity. For K-pop fans tracking the next global rookie to stan, this debut is one to watch closely.
Meet TUIDE, HYBE’s New Girl Group
HYBE revealed TUIDE’s name, logo motion and official social accounts at midnight KST on July 20. The group is the first act under ABD, a label created inside HYBE specifically to develop girl groups.
The name TUIDE comes from the phrase “tune the tide,” signaling a concept of different members’ personalities flowing together like changing currents while still creating a unified sound. Visually, the logo video uses shifting wave like colors that resolve into the emblem, hinting at that theme.
TUIDE’s debut is scheduled for fall 2026. Veteran producer Han Sung soo, known for his work with SEVENTEEN, After School, IZ*ONE and TWS, will oversee their music and overall production. With TUIDE, HYBE extends a girl group lineup that already includes LE SSERAFIM, NewJeans, ILLIT and KATSEYE, positioning ABD as another major pillar in that ecosystem.
TUIDE Members and Early Global Hype
The group’s seven members, confirmed through HYBE’s announcements and posts on platforms like Weverse, are Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani. They form a mostly Korean lineup with a clear international angle.
One name instantly grabbed headlines: Seoyeon, full name Park Seo yeon, the youngest sister of TWICE’s Jihyo. Earlier ABD teasers already spotlighted her, and coverage highlighted that Jihyo now has another idol sibling entering the industry, which naturally pulls ONCE and casual TWICE listeners toward TUIDE.
Fan profile sites describe the team as including Japanese member Saki and members with overseas backgrounds, suggesting strong language skills and global appeal, though those details have not all been formally detailed by the label. On X, Reddit and other communities, many early comments praise the visuals and talk about “Pledis style” performance expectations because Han Sung soo is in charge, while some fans also voice concern about HYBE debuting so many girl groups at once.
ABD’s Debut Plan and What Fans Should Watch
ABD stands for “A Bold Dream,” and the label has been framed as part of HYBE’s multi label strategy, giving each girl group its own creative home. Industry reports connect ABD to staff with Pledis backgrounds, which only increases expectations that TUIDE will lean into tight choreography and polished stages, even though no official concept or genre has been announced yet.
HYBE opened TUIDE’s Instagram at the same moment the logo went live, then announced that the account would begin operating as private from July 21 for the time being. That unusual move reads like a deliberate scarcity play, making early access feel like a club and encouraging fans to follow quickly so they do not miss closed door content.
- May 8: HYBE introduces ABD and its first girl group project.
- May 26: ABD teasers feature Park Seo yeon and other trainees.
- July 20: TUIDE name, logo motion, social channels and full lineup drop.
- Fall 2026: Official debut window for TUIDE’s first release.
With a multinational teen lineup, a star making family connection, and a producer tied to some of K-pop’s strongest performance groups, many fans already see TUIDE as a candidate for HYBE’s next global rookie obsession, waiting now for the first music and concept teasers to prove it.